Sweet nothings: how sugar free maple flavoured syrup can make good business sense

Today’s foodservice landscape is more fragmented than ever and being adaptable and open to changing consumer needs is essential to success. When it comes to sweet ingredients like maple syrup, it’s good to be aware of how a sugar free option can help tick more boxes for today’s discerning consumer. In this piece, we explore the factors driving consumer attitudes and behaviours towards sugar, and the benefits of having a great tasting sugar free maple flavoured syrup on hand.

Why consumers are looking to reduce sugar

Consumers are more concerned with optimising their health and wellbeing than perhaps any other time in history. From heart health and diabetes to mental health and immunity, they’re studying menus and labels armed with increasing levels of interest and knowledge – and spending their money accordingly.

In decades gone by, fat was health enemy number one, but as scientific understanding of the benefits of ‘good’ fats has evolved, it’s sugar that has emerged as the ingredient to watch, with excessive consumption linked to a host of health issues.

Less sugar will often equate to fewer calories, so for those with weight management top of mind, avoiding sugar may be one way of helping them achieve their health goals.

Add to that the rise of various diet movements, including keto, low GI and intermittent fasting, and it’s clear to see why demand for no or low sugar alternatives has surged.


The guilt-free appeal of sugar free maple flavoured syrup

Opting to use sugar free maple flavoured syrup in a dish or product is a great way to offer a better-for-you alternative for health-conscious customers.

Everyone loves to treat themselves, but for many people, it’s a purchase decision that comes with a side-serve of guilt. By offering a low or no sugar alternative, your customers can enjoy a guilt-free indulgence that satisfies the desire for a treat without feeling they’ve made a ‘bad’ choice.


A cost-effective and versatile alternative

Whether you’re a large operator, a smaller business, chef or business manager, nobody in the food industry is immune to bottom line pressure. The budget behind a great tasting dish is just as important as the flavour itself, so watching the cost of inputs is crucial.

While pure maple syrup is made from 100% maple sap, maple flavoured syrup derives its taste from less expensive sources, and this is what makes it a budget-friendly alternative.

A good quality maple flavoured syrup can deliver excellent results on pancakes and in most baked goods including cakes, biscuits and slices. It’s also ideal as a sweetener in hot and cold beverages including coffee, iced coffee, iced tea and cocktails.

By opting for a sugar free version, like Queen Sugar Free Maple Flavoured Syrup, you enjoy the dual benefit of capturing more health-conscious market segments, while helping to minimise ingredient cost.


Maple flavoured syrup with all the trimmings

Queen Sugar Free Maple Flavoured Syrup is made right here in Brisbane Australia, and there are a host of reasons why it’s relied on by food professionals and manufacturers around the world.

  • An easy way to add better-for-you sugarless options to menus, dishes and products
  • No artificial colours or flavours
  • Low in calories
  • Lower GI option
  • Delivers a great maple taste without the sugar
  • Gluten free
  • Vegan, keto and low-carb suitable
  • Halal and kosher
  • Choice of 355ml and 2L pack sizes

Rest assured that if your menu calls for pure maple syrup, Queen Professional has that covered too. Made from the sap of the finest wild Canadian maple trees, Queen 100% Pure Canadian Maple Syrup is Grade A and available in Dark or Very Dark variants.


Want to know more about the Queen Professional Maple range? Feel free to get in touch

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